We bring our L.E.D philosophy into our branding, our advertising and our marketing.

Both our logo and slogan are symbols about what we stand for.

 

The soft, fun feel of the ‘Soft’ shows our fun and entertainment factor.

The sharp and crisp ‘Crystal’ shows the educational factor and the stepping stone they need to take. Then the pink clouds in our logo show the imagination factor of our company- that, even though they may not exist in real life, anything can exist in your imagination.

 

Our slogan resembles this as well with the short, strong and to the point message of: Crystal Clear Learning. That our products don’t edge around the topic, they throw you straight into it, building up your ideas and thoughts until you have the necessary skills.